World Golf Tour, PGA.com Partners for Charity Challenge
Story Highlights
World Golf
Tour, in collaboration with PGA.com, introduced the Beta version of its new
online golf game with the launch of the PGA.com Charity Challenge Tournament.
For the first time ever, players can get a taste of the world’s most authentic
online golf experience and help children in need.
The
month-long competition showcases World Golf Tour’s 3D photo technology, while
benefiting three educational charities: Teach For America, Sheltering Arms and
After-School All-Stars. Sponsors PGA.com, TaylorMade-adidas Golf, Walters Golf,
Mandalay
Bay, Hint Water, and Golfnow.com have
teamed up with World Golf Tour to award $30,000 in prizes to participants of
the challenge.
Throughout
the competition, 10 winners will receive prizes each day, including TaylorMade
r7 Irons, TaylorMade Burner Drivers, adidas polo shirts, and a trip to
Las Vegas with accommodations at
Mandalay
Bay
– plus a round of golf at the Bali Hai Golf Club. The Grand Prize includes a
trip for two to
Hawaii,
with four rounds of golf. Players can access the free game at http://pgacharitychallenge.worldgolftour.com
or http://www.pga.com/home/contestsandpromotions/index.cfm.
“Everyone
at World Golf Tour feels privileged to connect such generous sponsors with top
educational charities through this tournament,” said YuChiang Cheng, CEO of
World Golf Tour. “We’re excited to give people an early taste of the World Golf
Tour golf experience. Our aim is to make golf accessible and rewarding for all,
and with this Beta event, we are running an online charitable golf tournament
on a scale never seen before.”
“World
Golf Tour allows viewers to use the same TaylorMade clubs that are #1 on tour
and used by Sergio Garcia, Retief Goosen, John Daly, Natalie Gulbis and many
more,” said Bob Maggiore, Senior Director of Brand Marketing of
TaylorMade-adidas Golf. “World Golf Tour’s virtual golf game lets golfers hit
the best performance golf products while playing some of the best courses in
the world.”
“Nine-year-olds
growing up in low-income communities are already three grade levels behind
their peers in more well off communities,” said Kevin Huffman, Chief Growth and
Development Officer for Teach For America. “The contributions received for the
Charity Challenge will help us expand educational opportunities to more
children in rural and urban communities all over the nation.”
The
PGA.com Charity Challenge offers a Beta preview of World Golf Tour’s Version 1
edition, which is expected to launch in 2008. Version 1 will feature
multi-player options on elite courses worldwide. The World Golf Tour experience
will offer numerous monetization opportunities, and the company will work
closely with sponsors looking to reach its audience.