CTV Strikes NFL Broadcast Deal Through Super Bowl XLIV
with the National Football League, announced a landmark 3-year broadcast deal,
it was announced by Rick Brace, President, CTV Inc.
Under terms of the deal, CTV secures the
exclusive Canadian broadcast rights for the NFL regular season Sunday early
afternoon game package (1 p.m. ET), every NFL Playoff game, and for the first
time ever, exclusive rights for the Super Bowl, the most watched single
sporting event in North America. The deal covers the upcoming 2007, 2008
and 2009 NFL seasons and marks the beginning of a long-term relationship
#1 broadcaster and the NFL. In announcing the deal, CTV confirmed plans
to deliver every NFL telecast in stunning High Definition. Financial
details of the agreement were not disclosed.
agreement delivers the first ever Super Bowl broadcast on CTV. In fact, it’s
the first broadcast deal ever reached between the NFL and CTV.
is committed to growing an exciting partnership with the National Football
League, a brand synonymous to Canadians with excellence and leadership,”
said Brace. “The NFL and its crown jewel, the Super Bowl, represent
a strategic fit for CTV and we look forward to delivering all the exhilaration
beginning September, 2007.”
are very pleased to extend our partnership with the CTV family as they have
been terrific programmers for us for many years. As a result of this agreement,
more fans in Canada than ever before will have access to all the excitement of
NFL football on Sunday afternoons,” said Charles White, NFL Vice-President
of International Media.
The announcement delivers a new-look and potent lineup for CTV Sunday afternoons.
And for the first time in
the Super Bowl joins The Academy Awards on the same Network schedule. It’s
television’s #1 ranked entertainment special together with the #1 sports event;
all part of CTV’s upcoming 2007-2008 schedule.
a strong appointment brand like the NFL is in keeping with our program strategy
of generating continued upward momentum across the entire CTV schedule,”
said Susanne Boyce, CTV President of Programming and Chair of the CTV Media
that CTVglobemedia is committed to providing unmatched multi-platform exposure
of its NFL slate through promotion inside CTV’s #1 ranked lineup and throughout
its family of networks and services, including cross-promotional support and
coverage on TSN,
most watched sports network, and The Globe and
#1 national newspaper. CTV’s NFL rights package perfectly complements the
suite of NFL rights held by TSN. This Fall, TSN will continue to deliver
NFL regular season games as part of its 42-game broadcast package, including
exclusive Canadian coverage of Sunday and Monday Night Football and the
February, QB Peyton Manning led the Indianapolis Colts to a thrilling 29-17
victory against the Chicago Bears en route to earning MVP status in Super Bowl
XLI. The broadcast generated an audience of 3.4 million Canadians, once again
making the Super Bowl the biggest single-day sporting event of the year in
officially welcome the NFL to its daytime and primetime schedule on June 4 when
Network executives present the Fall 2007 lineup to the advertising community.