Sportsnet, Omni Team Up on NFL

Sportsnet and Rogers OMNI Television have signed an exclusive three-year
agreement with the National Football League to broadcast the Sunday 4 p.m. (ET)
games starting this season.

Canadian NFL fans will see more games than ever before,

Rogers describes, and more games in high
definition, with up to two games available at 4 p.m. thanks to a combination of
OMNI. 2 and Sportsnet’s four channels – Rogers Sportsnet East, Rogers Sportsnet

Rogers Sportsnet West, and Rogers Sportsnet Pacific. Sportsnet

Ontario and OMNI .2 will
broadcast different games.

“This is a huge step forward for our network,” said Sportsnet
President Doug Beeforth in a release. “There is no sport in
North America with a stronger following than the NFL,
particularly among young people. We are excited to be their NFL destination
Sunday afternoons at 4 p.m.”

“Omni is delighted to bring the NFL back to our stations,” added Leslie Sole,
CEO, Rogers Media Television. “This partnership is for football fans in our
broad dynamic audience.”

Sportsnet and OMNI.2 open their NFL schedules on Sunday, September 9th.

“We are very pleased to expand our relationship with

Rogers in the form of this exciting new
agreement,” said Charles White, NFL Vice-President of International Media. “We
are thrilled that
Rogers will provide more NFL
content than ever before and as a result, more fans in

Canada will
have access to all the excitement of NFL football on Sunday afternoons.”

Sportsnet already broadcasts the NFL Thanksgiving Day games at 1 p.m. (ET) and
4 p.m. (ET) and the Pro Bowl. The

sports network televises over 700 live events, with more than one third of
those being in high definition on Sportsnet HD, it reports.

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