Galavision Delivers Strongest May Sweep Performance Ever

With one
day to go before the end of 2007 May sweep, Galavision delivered its strongest
performance ever in the network’s history in Total Day among key demos. During
this period, the audience for Hispanic Adults and Men 18-49 grew +14% and among
Women 18-49 +19% in Total Day versus last May sweep. The network continued to
deliver more than double the combined audience of all other measured
Spanish-language cable networks in Total Day.

Galavision
has long been well established as the nation’s #1 Spanish-language cable
network and during this sweep period, it further cemented its position against
broadcast network Azteca

America
by delivering more viewers across key demos in Total Day and Primetime. It also
achieved significant results during Daytime, delivering more than twice the
audience than Azteca America among Hispanic Women 18-49 (2.3 times) and
Hispanic Women 18-34 (2.6 times).

2007 May
Sweep Program Highlights:

“El
Chavo II” continues to rank as the #1 program on Spanish-language cable
television delivering more than half a million Hispanic viewers (568,000).

“Futbol
Liga Mexicana” (Mexican League Soccer), ranked as the #1 soccer event on
Spanish-language cable television beating Fox Sports en Espanol’s highest rated
soccer tournament “Copa Libertadores” by an impressive +120% among
Men 18-49.

“Futbol
Liga Mexicana” outdelivered the combined audience of broadcast network
Telemundo’s soccer tournaments “Futbol Telemundo” and “Sabado de
Futbol” by an incredible +205% among Men 18-49.

Additionally,
the 2006-2007 season to date marks the 5th consecutive season Galavision ranks
as the #1

U.S.
cable network, regardless of language, in Primetime among Hispanic Adults and
Hispanic Men 18-34.

Password must contain the following:

A lowercase letter

A capital (uppercase) letter

A number

Minimum 8 characters

;
SVGLogoHR_NOTAG-200

The Latest in Sports Video Production & Technology
in Your Inbox for FREE

Daily Email Newsletters Monday - Friday