How Baseball Moved Its 24-Hour Channel Into Scoring Position

Major
League Baseball plotted for two decades to create a 24-hour channel, and last
month it got its way after months of tortuous negotiations with DirecTV and
cable operators.

Peter
Ueberroth, the former commissioner, was the first to envision a 24-hour channel
for baseball.

The channel first envisioned by the former commissioner
Peter Ueberroth is to start in early 2009 with nearly 47 million cable and
satellite customers, with its first major programming being the World Baseball
Classic.

New York Times