NBA.com Draws a Majority of Traffic From Overseas Fans
Story Highlights
comScore, released
the results of study of global visitation to NBA.com, revealing that 12.4
million people age 15 or older from around the world visited the Web site in
April 2007. The study also revealed that International visitors represented the
majority of the traffic, with more than half (54 percent) coming from outside
of
North America. The Asia Pacific region
accounted for 36.6 percent of visitors, followed by 11.7 percent from Europe,
3.5 percent from
Latin America and 2.1 percent
from Middle East-Africa.
NBA.com: Worldwide Visitation by Region
(Age 15+)
April 2007
Source: comScore World Metrix
Unique Visitors
Percent of
Region
(000)
Online Audience
Worldwide
12,422
100.0%
North America
5,711
46.0%
Asia
Pacific
4,552
36.6%
Europe
1,461
11.7%
Latin America
434
3.5%
Middle East- Africa
264
2.1%
China
Accounts for Most International
Visitors
The
U.S. accounted
for 4.8 million visitors age 15 and older to NBA.com in April, or 38.5 percent
of the site’s worldwide audience. International traffic was led by
China with 2.8 million visitors (22.8 percent)
and
Canada
with 928,000 million visitors (7.5 percent). European visitation to NBA.com was
highest in
Germany with
204,000 visitors (1.6 percent of global traffic) and
France with 182,000 visitors (1.5
percent).
NBA.com: Worldwide Visitation by Country*
(Age 15+)
April 2007
Source: comScore World Metrix
Unique Visitors
Percent of
Country
(000)
Online Audience
Worldwide
12,422
100.0%
U.S.
4,783
38.5%
China
2,828
22.8%
Canada
928
7.5%
Taiwan
238
1.9%
Germany
204
1.6%
Japan
202
1.6%
France
182
1.5%
U.K.
180
1.4%
Spain
169
1.4%
Italy
105
0.8%
*
Country-level reporting based on individually reportable countries
within comScore World Metrix
“The
NBA has truly established itself as a global brand,” said Bob Ivins, Managing Director of comScore
Europe.
“The combination of strong global marketing efforts and the influx of
several highly marketable international stars — such as Dirk Nowitski and Yao
Ming — has succeeded in building awareness of the NBA brand across the world.
It’s also clear that the Internet plays a key role in providing fans with
instant access to appealing and relevant basketball content from the NBA
wherever they may live.