Canon U.S.A. Launches ”Portraits” Advertising Campaign

how the Company meets the growing needs of a wide array of companies and
markets, Canon

Inc. launched its new “Portraits” advertising campaign to support Canon’s
Color imageRUNNER Series for corporate offices, imagePRESS digital presses,
imagePROGRAF large format printers and Aftermarket products.

Portraits campaign, which kicked-off today with four consecutive half pages in
The Wall Street Journal, USA Today, and The New York Times, positions Canon as
an industry leader and natural choice for businesses of all types, sizes and
needs. In addition to advertising in major newspapers, the campaign includes
four radio commercials to be aired in the Company’s top nine markets, backlit
airport dioramas, and advertisements on flat panel displays in elevators of
premier office towers throughout cities in the

United States, a new advertising
vehicle for Canon.

new campaign focuses on end-users in specific market segments and how Canon and
its office solutions met their business needs,” said Gail Esbin, director
and assistant general manager, Imaging Systems Group Advertising and Marketing
Communications, Canon

Inc. “The new advertisements, which are summed up with just a few simple
words from the campaign Produce. Persuade. Perform. On Paper, demonstrate
Canon’s commitment to delivering powerful imaging solutions that help our
customers and their businesses succeed.”

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