Stern responds to low ratings for finals

David Stern responded to the record-low TV ratings for the NBA Finals by saying
that they were a sign of the changing media times.

it means to us is that we had two very bad games, and you would expect bad
ratings,” Stern told during halftime of Game 3 Tuesday. “But what
it also means is that we led the night in the key demographic on our network,
and increasingly it’s not about how you did last year. It’s about how you did
against your competition. And against our competition we’re doing great.”
Sports Illustrated

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