XM Radio to Carry Big 12 Conference Under New Agreement With ESPN Regional

Satellite Radio and ESPN Regional Television announced XM will carry Big
12 Conference sports under a new, multi-year agreement. With the addition of
the Big 12, XM is now the official satellite radio network for all six BCS
conferences in college sports.

this fall, XM will air select Big 12 football games each week and the Big 12
football championship. XM will also air select Big 12 men’s and women’s
basketball games, as well as complete coverage of the Big 12 men’s and women’s
basketball tournaments.

Big 12 is one of the most exciting and successful conferences in the
country,” said Eric Logan, executive vice president, programming, XM
Satellite Radio. “This agreement with ESPN Regional Television means Big
12 fans across the nation can tune into games on XM radios. When you consider
this new partnership with the Big 12, coupled with the five other power
conferences, plus our long-term agreement with the Bowl Championship Series,
it’s clear that XM is the ultimate destination for college sports fans.”

XM, the
nation’s leading provider of satellite radio, is heard across the

U.S. by more
than 8 million subscribers who listen to XM radios for the car, home, and
portable use.

are looking forward to this opportunity to showcase the Conference and bring
the Big 12 Championships exclusively to the XM Satellite Radio family,”
said Tim Allen, Big 12 associate commissioner. “We have received a large
number of fan inquires over the last few years about placing our championships
on XM, and we’re thrilled we were finally able to make it happen.”

The Big 12
joins the ACC, Big East, Big Ten, Pac-10, and SEC on XM’s robust line-up of
college sports programming. These six conferences are commonly known as the
power conferences in college football and basketball. Today’s announcement
follows XM’s recent agreement with FOX Sports to be the exclusive satellite
radio network of the Allstate Bowl Championship Series (BCS) National Championship
Game, Allstate Sugar Bowl, Tostitos Fiesta Bowl and FedEx Orange Bowl.

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