Major League Gaming Expands Into Canada
League Gaming (MLG), the first professional video game league, announced its
Operated under license by Toronto-based Insight Sports, one of
sports media and entertainment companies, the launch of MLG Canada continues
MLG’s evolution as a major North American sports league.
inception, MLG has modeled its growth on traditional professional leagues and
MLG’s partners in
include some of
most prominent sports executives. Larry Tanenbaum, one of the principle
shareholders of Insight Sports, serves as a governor of both the NBA and the
NHL and is Chairman of the Board of Maple Leaf Sports & Entertainment Ltd.,
the owner of the NHL’s Toronto Maple Leafs, the NBA’s Toronto Raptors, and the
Air Canada Centre. Insight is led by CEO Kevin Albrecht, who previously helped
manage the careers of superstar athletes such as Wayne Gretzky, Mike Weir, and
Kurt Browning as head of IMG Canada, and was named by the Globe and Mail as one
of the three most influential people in Canadian sports.
Albrecht, “From the beginning, MLG has worked within the gamer community
to build authenticity and credibility, then take it mainstream to capture a
broad audience. Based on our longtime involvement in sports media and
entertainment, we know what it takes to make a major pro league work, and we
are excited to work with them as part of the fast-growing MLG phenomenon.”
leading organization in traditional sports and sports television, Insight’s
leadership of MLG Canada comes as a tremendous affirmation for MLG as both a
new sports league and a business,” said MLG’s CEO Matthew Bromberg.
“We are out to create the next major mainstream North American-style
sports league, so we couldn’t ask for a more perfect partner than Insight
Canadian Open will be held Friday, November 2 — Sunday, November, 2007 at
Toronto’s Direct Energy
Centre. This event will serve as the showcase for
Canada’s Gaming and Digital
Lifestyle show, and will cater to over 25,000 core gamers and technology
enthusiasts. For more information, Canadian gamers are invited to visit http://www.mlgcanada.com/.