Score to Air Premier League Soccer on Multiple Platforms

Multi-platform
coverage of the Premier League Soccer starts in

Canada this August, the result of a
new deal between The Score Television Network and Barclay’s Premiere League.

The multi-cast deal was announced even as speculation ensued that The Score
would soon be on the auction block. Alliance Atlantis has declined to buy
offered shares of The Score, and contractual obligations indicate that a third
party buyer for voting shares in The Score may be sought after 120 days.

In the meantime, however, Score Media has secured the exclusive Canadian online
and mobile highlight rights to every BPL game for the next three seasons. Score
Media’s cross platform coverage of the BPL will include features and highlights
online at theScore.ca and on mobile phones across

Canada as part of the Score Mobile
Video service.

Score Media Inc.’s wholly-owned subsidiary, The Score Television Network Ltd,
that, for the next three seasons, it will be the exclusive Canadian broadcaster
of the BPL’s Sunday matches, which feature the premier BPL match-up of the
week. The Score’s broadcasts will begin on August 12, 2007 and will be
available in high definition on The Score HD.

The Score also announced that it will be launching a new program, The Footy
Show, focusing on the world of soccer. Hosted by The Score’s James Sharman, the
new show will keep viewers on top of international soccer including previews
and recaps of all of the week’s BPL matches.

“We are extremely pleased to be able to offer our viewers the key BPL match of
the week,” said David Errington, Senior Vice President and General Manager, The
Score Television Network, in a release. “And with the addition of The Footy
Show, we will keep hardcore soccer fans up to date on the world of
international soccer.”

In addition, Score Media has secured the exclusive Canadian online and mobile
highlight rights to every BPL game for the next three seasons. Score Media’s
cross platform coverage of the BPL will include features and highlights online
at theScore.ca and on mobile phones across

Canada as part of the Score Mobile
Video service.

“Our young audience is online and on their cell phones as much as they are
watching TV,” added Benjamin Levy, Senior Vice President, Score Media Ventures.
“This deal allows our fans to get our soccer coverage on whatever platform they
choose – whenever and where ever they are.”

The initial television broadcast schedule of games to air on The Score and The
Score HD has been released; the broadcast schedule for the remainder of the
year will be available online at theScore.ca/epl as it becomes available from
the Premier League. Score Media will sublicense the remaining games from its
BPL package to Setanta Sports.

Score Media announced last week that its principal shareholder, Levfam
Holdings, has advised the Company that Alliance Atlantis Communications Inc.
has declined to purchase the Class A Subordinate Voting Shares and Special
Voting Shares of Score Media held by Levfam and its affiliates and associates
for a price of $2.90 per share, which were offered to Alliance Atlantis on June
20, 2007 pursuant to a Respective Rights Agreement made November 24, 2000, to
which Levfam, Alliance Atlantis and Score Media are parties.

The provisions of the Respective Rights Agreement provide that Levfam will now
have a period of 120 days during which it may enter into a binding agreement to
sell its shares in Score Media to one or more third parties, provided that such
sale is made for a price and on terms and conditions no more favourable than
those offered to Alliance Atlantis in the notice. However, there can be no
assurance that any such transaction will occur, the company reported.