Alltel Wireless launches ‘mywaves’ Mobile Video Service

Alltel
Wireless, announced that it is the first North American carrier to launch
mywaves, a mobile video service that allows customers to browse thousands of “Web
videos” and watch them from their phones for $3.99 per month.

Customers
can easily download the application from their phones via the Alltel Axcess
Shop and customize the content by choosing their favorite genres including
comedy, sports, health, business, music, technology and more. The application,
which provides access to professional programming, user-generated videos and
personal videos, allows users to bookmark their favorite sites, so that they
can quickly view new content as it is added. Alltel customers can also choose
for text messages to be sent to their phones, alerting them when new clips are
available in their channels of choice.

“Our
customers now have more video viewing options than ever before,” said Scott
Moody, director of data services for Alltel Wireless. “mywaves gives us the
ability to deliver thousands of videos directly to our customers, allowing them
to further customize their wireless experience.”

“mywaves
is the perfect complement to Alltel’s video offerings, providing the short-form
Web entertainment that appeals to a very different demographic, the mobile
youth,” said Rajeev Raman, founder and CEO for mywaves. “We’re pleased to be
working with Alltel to redefine the notion of personalized video entertainment
on mobile phones.”

mywaves,
running on QUALCOMM’s BREW solution, is initially available on select Alltel
phones including the LG AX8600; Motorola RAZR V3m, V3c, KRZR K1m and e815, and
the Samsung u520. The application will be available on additional Alltel phones
in the future.

Alltel
Wireless offers exclusive features including “My Circle,” allowing
customers to choose who they call for free – any 10 numbers, any network; Anytime
Plan Changes, giving customers the flexibility to change their rate plan any
time, without extending their contract; and Celltop, a patent-pending
technology that offers customers an easier way to access, manage and organize a
wide range of information already available on their phones.

mywaves is
the fastest growing, carrier independent mobile video company that delivers Web
video entertainment to mobile phones around the world. mywaves allows content
owners and brands to create and deliver mobile video channels to handsets
regardless of service provider and makes it easy for consumers to personalize
their mobile entertainment lineup to watch anytime, anywhere. Since its launch
earlier this year, more than one million people in more than 140 countries on
nearly 400 carriers are tuning into the 100,000 channels on mywaves to see what’s
playing.