FSN Southwest Reaches Agreement with Dallas Cowboys to Telecast Cowboys Programming

Southwest and the Dallas Cowboys announced an agreement that adds a series of
Cowboys programming to the network’s lineup for the 2007 NFL season and
designates FSN Southwest as the regional cable and satellite television home
for Dallas Cowboys programming.

training camp through the regular season and playoffs, FSN Southwest will
follow the Cowboys with daily and weekly shows covering

America’s Team,
plus monthly legends specials profiling former Cowboy stars.

extensive coverage kicks off with training camp updates from

San Antonio on nights following the network’s
major league baseball postgame shows. Throughout the season, viewers in the
network’s coverage area will be treated to game night wrapup shows, a weekly
Cowboys Insider player’s show, regular Cowboys updates from the team’s Valley
Ranch headquarters, and live coverage of coach Wade Phillips’ weekly press

“This is a
milestone agreement for us,” said FSN Southwest Senior Vice President/General
Manager Jon Heidtke. “We’re aligned with one of the most powerful and popular
brands in all of professional sports. The Cowboys resonate with football fans
not only in our region but across the globe. Cowboys fans everywhere will
really benefit from our commitment to covering the team because we’re the
source where die-hard fans can turn to get the most up-to-date and
behind-the-scenes information on their favorite team.”

“This is a
relationship that will benefit all of the parties involved,” said Cowboys Vice
President Jerry Jones, Jr. “FSN Southwest has created a visible impact on the
sports media landscape in our region, and we look forward to this association.
Our coverage will increase because of the reach of FSN Southwest, and in doing
so provide a welcome service to a broad audience of Dallas Cowboys fans.”

Southwest anchors, former Cowboys players, Cowboys radio voice Brad Sham,
Cowboys insider Mickey Spagnola, and veteran Dallas sportscaster Bill Jones
host the programs. Shows from Valley Ranch originate from a special FSN
Southwest studio set located inside the Cowboys’ facility.

Southwest Cowboys lineup:

Roundup: Pre-Season Edition (Sundays, 10:00 p.m. CT. Premieres July 29 – Sept.
2): The 30-minute program hosted by FSN anchor Ric Renner with analysis from
former Cowboys Rocket Ismail and Nate Newton, and reports from Sham, Spagnola
and Jones is the final word on the team every Sunday night during training

Game Night (Sundays or game days, 10:00 p.m. CT. Premieres Sept 9): A 30-minute
recap show breaking down the day’s game with highlights, analysis, interviews,
stats and at-the-scene reports. Hosted by Renner with analysis from Ismail and

Newton and reports from
Sham, Spagnola and Jones.

FSN Live:
Cowboys Training Camp (Mon.-Sun., on nights following the network’s major
league baseball postgame shows. Premieres July 25): Jones and Spagnola check in

San Antonio
for 15-minute updates with the day’s training camp news and notes.

Update (Mon.-Sun. nights during the regular season): A special segment within
the night’s FSN Live featured event postgame show provides the latest Cowboys
news and insider reports from Spagnola and Jones from Valley Ranch.

Insider (Wednesdays, 6:30 p.m. CT. Premieres Sept. 12): Hosted by former
Cowboys Larry Brown and Darren Woodson, the 30-minute show features in-depth
and behind-the-scenes access to a selected Cowboys player each week. Players
are wired for sound on Sundays and revisit their comments from the heat of the
battle in studio on Wednesdays.

Phillips Press Conference (Mondays live, replayed that evening): Live coverage
of the head coach’s Monday afternoon press conference with analysis afterward
by Sham, Spagnola and Jones.

Legends (Monthly specials, Sept.-Dec.): Sham spotlights legendary Cowboys,
showcasing the mythic figures from the team’s unmatched winning tradition.
Segments focus on favorite players from the past and what they’re doing now.
Player interviews, classic highlights and personal insights from Sham highlight
the monthly specials.

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