Central Michigan University upgrades sports facilities with DSM Video and Display Systems

Sports Marketing (DSM) and Central Michigan University (CMU) announced that Kelly/Shorts
Stadium (CMU Football) and Rose Arena (CMU Basketball), will be upgraded with
new, fully-integrated Daktronics scoring, timing and video display systems
along with custom-designed graphic elements and concourse artwork. The $2
million system is expected to be installed and operational in time for the 2007
sports seasons. The upgrades were made possible due to a comprehensive
marketing partnership developed by CMU and DSM that aimed to upgrade the
university’s facilities with custom-designed equipment and artwork while
providing ample advertising opportunities for local sponsors.

offering full-color graphic advertising panels on the equipment and artwork
throughout the facility, CMU and DSM will finance the massive project by
selling advertising opportunities to area businesses. This will give businesses
an exciting opportunity to reach the enormous Chippewa fan base, all while
easing some of the financial burden that will come with the large-scale

has been a very exciting project to work on with DSM,” said Associate
Athletics Director Nick Williams. “With their help, we were able to design
and install state of the art video systems and scoreboard units. We couldn’t
have asked for a better partner to help us move CMU Athletics to the next

DSM Senior
Salesman Gene Beck quarterbacked the effort working closely with the university
to develop a marketing plan that aimed not only to maximize revenue for
university’s sports properties, but also to help secure the necessary funding
to help pay for the upgrades in their entirety and eventually provide a steady
flow of revenue for the university’s academic and athletic programs for years
to come.

with the CMU Athletic Department was a great experience for me,” Beck said. “The
Chippewas have outstanding athletic programs and are continuing to amplify
their position in the Mid-American Conference. This project will further
assist them in doing just that.”

The major
components of the new system will include two full-color Daktronics ProStar
light emitting diode (LED) video displays mounted on custom-designed football
scoreboards and marquees to be installed at Kelly/Shorts stadium, the home of
CMU football. The stadium will also be decorated with wayfinding signage to
direct fans to their seats and provide sponsors with concourse and seating bowl
exposure. Other upgrades will include a smaller scoreboard to be mounted above
one of the stadium’s concession stands as well as a newer, more modern
scoreboard to replace the existing Daktronics scoreboard in the south end-zone.

Arena, the home of Chippewa basketball, will also be receiving substantial
upgrades. The new system will feature a pair of fully-integrated basketball
scoring and statistic displays, complete with full-color GalaxyPro message
centers that will be capable of presenting player profiles, sponsor
advertisements, and video clips. The home sidelines of the arena will also be upgraded
with a set of three ProTable digital displays, a new interactive scoring table
capable of showing full-color graphics, statistics, and advertisements. The
three units will interlock as one large table to entertain fans with dazzling
graphics and live statistics, all while providing sponsors with ample game day
exposure. The stands and concourse of the arena will also be revamped with a
number of full-color graphic marketing elements that will aim to invoke a sense
of Chippewa pride, while providing numerous exposure opportunities for

The main
football scoreboard has already been installed. The remaining components are
scheduled to be fully operational in time for the Fall 2007 sports seasons.

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