Aaron Outrates Bonds on TV ratings


Hank Aaron
is still the home-run king when it comes to television ratings.

broadcast of Barry Bonds’ record 756th homer received a 1.1 cable rating on
ESPN2 Tuesday night, which translates to 995,000 households.

When Aaron
hit his 715th home run on April 8, 1974, to break Babe Ruth’s record, NBC’s
broadcast received a 22.3 rating on NBC, the equivalent of 14.9 million homes.

Back in
Aaron’s day, there were only a fraction of the TV channels that viewers can
choose from today. Also, baseball had far less competition for the attention of

historic home run in

Atlanta was hit at 9:07
p.m. EDT, while Bonds’ drive in

Francisco came at 11:51 p.m. EDT. During the 11:45
p.m. to midnight time period, ESPN2’s telecast averaged a 1.7 cable rating (1.6
million homes), and for the following 15 minutes the rating jumped to 1.9 (1.8
million homes).

NBC did
not have 15-minute breakdowns available for the 1974 game.

game did better in

San Francisco,
where is received a 7.2 rating and 15 share on FSN Bay Area (172,000 homes).
During the 15-minute time period when Bonds homered, the telecast got an 11.1
rating (265,000 homes).

game was the 10th added Giants telecast by ESPN/ESPN2 during Bonds’ home run

The rating
is the percentage of television households watching a broadcast, and the share
is the percentage watching among those homes with televisions on at the time.

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