Omnibus Launches iTX On Demand VOD Solution

Systems, the award-winning provider of comprehensive broadcast automation and
content management solutions, announced iTX On Demand, a new version of the groundbreaking
software-based broadcast automation and playout system. iTX On Demand greatly
simplifies the process of creating VOD material by allowing broadcasters to
transmit conventional channels and save VOD-ready content from the same iTX
workflow and hardware, without having to re-ingest or reformat material
explicitly for VOD use. iTX On Demand will be previewed during IBC2007 at the
Omnibus stand, 8.441.

iTX On Demand can be used to create everything from low-resolution files for
Web download or mobile phones to HD MPEG4 files with Dolby surround sound for
broadband IPTV applications.

Broadcasters can choose to save the output of a playlist to an MPEG or WMV file
at the same time as transmitting it to air, or customize the playlist with
branding and other elements specifically for the VOD service, for rendering
offline. All format conversion and encoding is

handled automatically by iTX On Demand software to produce finished output in
the required format.

Broadcasters using iTX On Demand to create VOD content can take advantage of
the full range of iTX production features and automation functionality,
creating playlists with the same tools and schedule downloads used for the
conventional channels, while adding any promo

material, keys, graphics, picture-in-picture, voiceovers and visual effects
required for the customized VOD output. iTX’s outstanding multiformat
capabilities mean broadcasters do not need to create new workflows to convert
material specially for the VOD output, and content is ingested once only for
both broadcast and VOD use.

“With iTX On Demand, Omnibus has simplified a tricky problem for the increasing
number of broadcasters who need to provide VOD content alongside their
conventional channels,” said Ian Fletcher, chief technical officer for
Omnibus Systems. “Until now, it’s been quite a

challenge for broadcasters to do this without having to use a completely
different workflow that often involves re-ingesting the material, converting
files to different formats and so on. iTX already provides a powerful and
highly efficient solution for conventional broadcast and IPTV, and now, with iTX
On Demand, broadcasters and other content providers easily can add parallel
one-button generation of VOD content to their operations.”

iTX is a revolutionary, next-generation software-based broadcast production and
transmission solution that uses standard IT hardware and advanced software
technology to provide all the functionality of a traditional broadcast playout
chain integrated into a file-based environment. The system is equally capable
of linear broadcasting, IPTV streaming and VOD content generation. Building on
Omnibus Systems’ decades of experience as a leading provider of high-end automation,
ingest, editing, content management and playout solutions, this groundbreaking
system uses a single unified software application to provide sophisticated
video server and master controller functions, with powerful built-in graphics,
character generation and logo insertion tools.

iTX On Demand will be available beginning in Q1 2008.

More information about Omnibus Systems digital asset management, automation and
transmission technology is available online at

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