Sprint unveils WeatherBug alert technology for NFL Referees

Some NFL officials will officially begin carrying wireless devices enabled
with a weather alert application from WeatherBug, Sprint announced. WeatherBug
provides the latest weather information including custom alerts for heat index,
lightning detection warnings, wind gusts, and severe weather right on the field
in an exclusive program offered only from Sprint, the NFL’s exclusive wireless
telecommunications partner.

“I think you’re seeing the impact our technology is making not only
with fans in the stands and on the go, but now with NFL teams and
officials,” said Steve Gaffney, Sprint’s director of sports marketing.
“Our customers can get their NFL fix from virtually anywhere because we’re
able to deliver critical information as it happens, whether it’s a quarterback
throwing a game-winning touchdown pass or a tornado threat seen in advance by
NFL officials on the field.”

Sprint is also rolling out an enhanced version of NFL Mobile, with up-to-the
minute statistics, news, post-game video highlights and customizable fantasy
information to Sprint subscribers. Now fantasy football “owners” can
simply use their phones to make last-minute changes to their NFL.com fantasy
lineups with NFL.com Fantasy Companion wherever they are with no computer necessary.
Unlimited access to NFL Mobile is available with any Sprint Power Vision pack
at no additional cost.

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