Exopolis kicks off “Women’s World Cup” spot for Nike Town

Creative
studio Exopolis has produced an in-store spot for Nike to promote the
“Women’s World Cup” soccer collection for Nike. Showcased on
in-store HD video displays at Nike Towns across the country, the 1:15 promotional film combines still photography with
motion graphics and is based on the current “Women’s World Cup”
print, television and Web ad campaign. The in-store video debuted in

Nike
Town
stores on September 10.

Said Mike Slane, Creative Lead, Exopolis, “Nike sets the standard for what
defines good design, and that goes across the board-product design, advertising
and collateral, and in-store, so it was exciting for us play a part in that.
Working with Nike’s in-house creative team was an incredibly smooth
process. Nike’s art director Daniel Garcia comes from our side of the
business-motion graphics-so he was a great collaborative creative partner.”

The “Women’s World Cup” spot features “The Greatest Team You’ve
Never Heard Of”-the U.S. Women’s National Team. Still photography of
these unsung soccer heroes, which include Lindsay Tarpley, Abby Wambach,
Shannon Boxx, Natasha “Tasha” Kai and Hope Solo, are given a
hyper-real treatment.

Exopolis
used Adobe After Effects to animate the photos with subtle movements so the
women appear almost to “breathe” against the backdrop of vector
graphics patterns, bleeding ink blotches and other painterly textures.
Bold headlines in a block typeface introduce these players and their
positions, while Humma-Humma’s Chris Smith provides a moody breakbeat

score.

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