EA SPORTS Introduces Madden NFL 08 en Espa ol

Electronic
Arts Inc., announced that Madden NFL 08 En Espa ol will be available this
December for the PlayStation2 computer entertainment system and Xbox 360 video
game system from Microsoft. Fully translated in Spanish, Madden NFL 08 en
Espa ol will feature San Diego Chargers defensive end Luis Castillo on the box
cover. Madden NFL 08 en Espa ol features exclusive Spanish language content,
including additional music tracks, and Spanish play-by-play and game analysis
voice-over.

“I am
extremely proud to be selected as the cover athlete for Madden NFL 08 en
Espa ol,” said Castillo. “This illustrates the growing popularity of Madden and
NFL football within the Spanish-speaking community.”

Castillo,
a San Diego Chargers first round draft pick in 2005, ranked third on the team
in sacks and was selected as a second-alternate to the AFC Pro Bowl last year.
Castillo is from the
Dominican Republic
and speaks fluent Spanish, and he is only the second

Dominican Republic player to be
drafted and start in the NFL. In 2005, he was an All-Rookie Team selection by
NFL.com, Pro Football Weekly and the Professional Football Writers of America.

Madden NFL
08 En Espa ol is part of the NFL’s and NFL PLAYERS commitment to deliver
customized content to a growing Hispanic fan base.

”We are
pleased to partner with EA to bring fans Madden NFL 08 en Espa ol, another
innovative way to serve our fans,” says Mark Waller, NFL senior vice president
of marketing and sales. “This customized version of Madden provides a fun and
high-tech educational tool for our Spanish-speaking fans around the world. The
game is a great way to introduce fans to the NFL, enabling them to understand
and enjoy the game even more.”

Other ways
the NFL reaches its Spanish-speaking fans include: NFLatino.com, NFL Monday
Night Football on ESPN Deportes, NBC Sunday Night Football in Spanish via SAP,
Univision Radio’s 30-game lineup, Telemundo specials surrounding
Super Bowl XLII, as well as NFL coverage throughout the season on Telemundo’s
weekly sports and entertainment shows.

lvaro
Mart n, the first Spanish-language play-by-play broadcaster for ABC Sports’
“Monday Night Football, is featured as the broadcast voice of Madden NFL 08 en
Espa ol. Mart n has an impressive broadcast background with experience as one
of the top Spanish-language play-by-play announcers for ESPN International,
with five NBA Finals, two World Series and six Super Bowls to his credit.
Madden NFL 08 en Espa ol will also feature three exclusive Spanish songs, “Los
Que Luchamos” by Kinto Sol, “Blame Me” performed by Molotov and “Relax” by
Man , added to the Madden soundtrack.

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