Rick Chisholm and Alon Marcovici Appointed to CTV-Rogers 2010/2012 Olympic Consortium

Pelley, President of CTV-Rogers Olympic consortium, announced two key
appointments to CTV-Rogers’ coverage of the 2010/2012 Olympic Games: Rick
Chisholm as Executive Vice-President of Broadcasting and Alon Marcovici as
Vice-President of Digital Media and Research.

to Pelley and effective immediately, Chisholm and Marcovici represent the first
two additions to Pelley’s Olympic broadcast team.

is responsible for overseeing all aspects of the pre-Olympic and Olympic on-air
broadcasts on all platforms, including television, radio, online and
mobile. He will also build and lead the CTV-Rogers production team and
supervise the building of the CTV-Rogers broadcast centres in


his distinguished 36-year career in the broadcasting industry, Chisholm has
worked exclusively in sports and news production, with a strong focus in
marquee live events, such as The Papal Tour, A Royal Wedding: Charles and
Diana, Ren L vesque’s funeral, the IIHF World Junior Championship, and the
Stanley Cup Finals. Most recently the Vice-President of Programming and
Production for TSN, Chisholm, a Vancouver native, has been involved in the
production of the last four Olympic Games (2006, 2004, 2002, 2000), as well as
the 1988 Olympic Winter Games in Calgary.

have had the pleasure of working with Rick Chisholm during our days together at
TSN, where his vision, passion and dedication played a key role in the growth
and development of the network’s productions,” said Pelley.
“Rick is the ideal leader to oversee our enormous Olympic production
team. He will look both within CTV and Rogers, as well as across the
sports broadcasting spectrum, to assemble the finest production team for this
unique endeavour.”

(pronounced MAR-ko-vitch) will manage the development of digital programming,
including online, mobile and VOD, offering greater access, customization and
interactivity on the various digital platforms. He will also oversee the
research team to deliver best-in-class information for broadcast leading up-to
and during the Olympic Games.

impressive career in marketing and communications spans the sports and
entertainment, media and non-profit industries. His resume includes
various leadership roles with Maple Leaf Sports & Entertainment Ltd., the
NBA, Florida Panthers, Toronto Board of Trade, and NBC Olympics, where he managed
the on-site Research Room for the 2000 Summer Games in
and the 2002 Winter Games in

Salt Lake

Marcovici boasts one of the most impressive sports business resumes in the
industry,” added Pelley. “His experience with NBC Olympics,
combined with his work on high-profile sports brands and properties, puts him
in good stead to lead our Olympic research and digital media departments.”

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