Sprint and the NFL to Broadcast Live Game Coverage on Mobile Phones

Sprint and the National
Football League (NFL) are giving Sprint wireless subscribers access to live NFL
game coverage on their mobile phones. Coverage will include red zone drives and
other key moments of all games televised on NFL Network in 2007.

The coverage will be
provided by NFL Network which will produce a three-hour studio-based show that
will be streamed live on NFL.com and via wireless exclusively to Sprint
subscribers. Highlights of that coverage include live game action when a team
enters the red zone, during scheduled time slots at the: 15 and: 45 marks, and
at other critical moments in a game. The show also features replays, in-game
highlights and analysis from that night’s action, and the halftime show
featuring host Rich Eisen and analysts Steve Mariucci, Marshall Faulk and Deion

“Sprint continues to
drive innovation with NFL fans,” said Steve Gaffney, Sprint’s director of
sports sponsorships. “Fans tell us they want to have the ability to watch
live NFL game broadcasts on their phones and we’re enabling them to do

The live telecast of NFL
Network is available to Sprint subscribers round the clock via NFL Mobile and
Sprint TV. Unlimited access to NFL Mobile is available with any Sprint Power
Vision pack at no additional cost. To access NFL Mobile, Sprint customers can
text “NFL” to 7777.

More than 1 million Sprint
customers have downloaded NFL Mobile, and NFL Network continues to be the most
popular channel on Sprint TV. NFL Mobile delivers stats and scores, official
play-by-play, video highlights and customizable text alerts to Sprint
subscribers faster than any other carrier with information updated every 10
seconds on game days.

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