offers all 63 March Madness games on Demand, in partnership with CBS Sports, CSTV and the
NCAA, will for the first time, offer all 63 games of the NCAA Division I Men’s
Basketball Championship, from the first round of the tournament through the
Men’s Final Four and Championship in San Antonio on its NCAA March Madness on
Demand (MMOD) service.
NCAA March Madness on Demand is the Emmy award-winning video
player that provides live streaming video of the NCAA Division I Men’s
Basketball Championship. Since its inception in 2003, MMOD has traditionally
provided live video of the first 56 games of the NCAA Division I Men’s
Basketball Championship as they are broadcast by CBS Sports, with local
broadcasts being subject to blackouts.
“In its sixth year, March Madness on Demand continues
to maximize the network’s NCAA bundled rights across all platforms of the CBS
Corporation with the wide distribution of CBS Sports’ game coverage, promoted
by CSTV and available via and,” said Sean McManus, President,
CBS News and Sports. “The expansion, to include all 63 games, will enhance
the total March Madness experience of college basketball fans everywhere.”
“Getting more people involved — in more ways — in
March Madness is a central goal for the NCAA and March Madness on Demand
continues to deliver,” said Greg Shaheen, Senior Vice President for
Basketball and Business Strategies at the NCAA. “Whether through broadcast
coverage of the tournament on CBS Sports and CSTV, streaming live video from
the Emmy award-winning March Madness on Demand on, mobile coverage and
highlights on CBS Sports Mobile or the tournament brackets application on Facebook,
more fans now have more ways to view, follow, debate and enjoy March Madness
than ever before.”
“It’s a tribute to the leadership at CBS Sports and the
NCAA that can be the first media company to provide a live
Internet broadcast of a major sporting event in its entirety to fans around the
world with no restrictions and free of charge,” said Jason Kint, Senior Vice
President and General Manager, “We expect a record number
of hoops fans to be engaged in the tournament this year while at work, at home
or on the go via CBS Sports Mobile.”

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