Oxygen added as Olympic Network

NBC Universal has added Oxygen, the newly acquired
female-targeted network, as an additional Olympic platform to provide
significant weekday coverage of the 2008 Beijing Olympic Games.

“We’re thrilled to be able to bring the Olympics to Oxygen’s loyal
audience,” said Ebersol. “This provides yet another platform for NBC
Universal’s unprecedented coverage of the most anticipated event of the decade,
the Beijing Games.”

Oxygen’s Olympic coverage will air weekdays from 6-8 p.m. ET and will feature a
daily insider’s look at gymnastics. The gymnastics show will offer an
entertaining mix of in-depth analysis and exclusive athlete interviews,
providing the most comprehensive coverage of one of the Summer Olympics most
beloved sports. The show will utilize the unparalleled experience of NBC’s
expert commentators and the unique resources of NBC’s production team. Oxygen
will also offer extensive coverage of equestrian, tennis, rhythmic gymnastics
and synchronized swimming.

“I can’t think of a better way for Oxygen to be welcomed into the NBC
Universal family than with the Olympics, the industry’s most-cherished
property,” said Zalaznick. “The compelling content, storytelling and
drama of the Olympics are a great fit for the Oxygen brand.”

As previously announced, NBC Universal will present more than 3,600 hours of
coverage of the 2008 Beijing Olympic Games, the most ambitious single media
project in history and more than the combined total of every Summer Olympics
ever televised in the
United
States. The Beijing Olympic Games will begin
August 8, 2008, with unprecedented around-the-clock coverage and, for the
first-time ever in the
U.S.,
live streaming Olympic broadband video coverage on NBCOlympics.com.

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