CSTV will become the CBS COLLEGE SPORTS NETWORK, starting in
March. In addition, CBS Sports will begin developing proprietary programming
for the cable network, and incorporate the growing online activities of CSTV
into its industry-leading online operations.
As part of the reorganization, a new emphasis will be placed
on developing original programming for the CBS COLLEGE SPORTS NETWORK, drawing
on the top on-air and creative talents in the industry. Anchoring the lineup
will be COLLEGE SPORTS TONIGHT, a news and information program examining the
day’s developments in the world of collegiate sports, and providing previews of
upcoming events. The program will air twice a night. COLLEGE SPORTS TONIGHT is
just one of many new programs to be featured on the CBS COLLEGE SPORTS NETWORK.
Additional programming will be announced shortly.

“We believe this rebranding will better position our college sports cable
network in the competitive world of cable television distribution,” said
McManus. “It’s hard to imagine a cable company going forward that will not
welcome the CBS SPORTS branded channel to its cable systems. In this move, we
further build on the value of this important new part of our company.”

“The ability to bring unity to the CBS Sports brand
across all media — broadcast network, cable, online and mobile — is something
we know audiences and advertisers will continue to embrace,” said
Petitti. “CBS COLLEGE SPORTS NETWORK will now be easily recognized
as an asset of an already proud brand and distributor of the highest quality
sports programming.”

Additionally, CSTV’s existing lineup of online properties will integrate to
produce incremental value to CBS’s online audience. The combination of CSTV’s
assets, including Max Preps, the most recognized information site in the high
school sports business, with the interactive resources of CBS will create the
industry’s most coveted collection of sports-related Web sites.

“CSTV has developed a significant online presence within the collegiate
sports community, and CBSSports.com has become one of the leading destinations
for professional sports coverage,” said Jason Kint, Senior Vice President
and General Manager of CBSSports.com. “These are two world class
operations with complementary audiences, and, taken together, will give CBS
Sports the most powerful and varied user profile in all sports media.”
“CBS SPORTS has the finest slate of college programming in
broadcast television, and that commitment has played out to build one of the
most dedicated online audiences for that aspect of our programming,” said
Petitti. “Adding the power of CSTV — the CBS COLLEGE SPORTS NETWORK — to the
online mix can only help to build that important new audience.”

The change to CBS COLLEGE SPORTS NETWORK, which will include the full
integration of the CBS Sports on air style and graphics, follows the
highly successful rebranding of the former CBS Sportsline.com to CBSSports.com
last August. In the month following that change, CBSSports.com earned a
27% increase in users giving the site the highest growth rate among major
sports sites.
CBS Corporation acquired CSTV, the digital media company
devoted exclusively to college athletics, in January 2006, and last month
announced the integration of its business and programming operations into the
CBS Sports division. Its many platforms for distribution include CSTV, a
national cable network, televising regular-season and championship events for
35 men’s and women’s college sports; CSTV.com and its network of nearly 215
official athletic sites; CSTV XXL and All Access, broadband services providing
live and streaming audio and video of more than 10,000 events annually; as well
as satellite television and radio, in-flight entertainment, wireless networks
and more. All will now be part of the CBS COLLEGE SPORTS NETWORK brand.

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