Sony Pictures to utilize Ensequence to develop interactive features for Blu-ray

Sony Pictures Home Entertainment (SPHE) will license and
resell the Ensequence on-Q Create suite for Blu-ray Java (BD-J) to major
studios and independent Blu-ray development partners. Blu-ray Disc developers
worldwide will use Ensequence on-Q Create for Blu-ray Java to develop advanced
interactive features for Blu-ray Disc titles.

Java opens up new creative possibilities for Blu-ray Disc
authors. The on-Q Create suite
reduces the learning curve by enabling creative teams to design and develop
interactivity for Blu-ray Discs without requiring advanced knowledge of Java
and the BD-J specification. The software offers a drag and drop authoring
environment, complete Photoshop integration and a Blu-ray Disc wizard that
offers built-in Blu-ray Disc functionality out of the box.

“The Ensequence on-Q Create suite has drastically reduced
the complexity of authoring Java content on Blu-ray Disc titles, enabling
content developers to create compelling, rich and dynamic interactive
experiences in a WYSIWYG environment – and in drastically reduced timeframes,”
said Don Eklund, SPHE’s EVP of Advanced Technology.

Ensequence and SPHE have worked together to make substantial
integration changes, enabling seamless workflow for Blu-ray authoring as well
as the creation of complex user interfaces and animation for Blu-ray Discs.
Another challenge for Blu-ray Disc authors is ensuring compatibility across
various BD-J implementations and Blu-ray Disc players on the market. The
Ensequence on-Q Create suite enables compatibility across various players, and
supports current and next generation Blu-ray Disc features including advanced
picture-in-picture functionality, purchase functionality, bonus content,
notification about sequels and more.

“We were able to apply our expertise in the television
set-top box market and create interactive television experiences for multiple
platforms to address the complexity of Blu-ray authoring, which is just being
recognized in the packaged media community,” said Dalen Harrison, CEO,
Ensequence. “With the on-Q Create suite for Blu-ray Java, our customers and
resellers are able to take advantage of the advanced capabilities made available
on the most cutting edge consumer devices today.”

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