NBC inks Fighting Irish Through 2015

The University of Notre Dame and NBC Sports inked a new
five-year agreement under which NBC will televise Irish home football
games through 2015, which will mark the 25th year of the partnership.
The extension provides NBC rights to eight Notre Dame home games from
2011-15, seven games at Notre Dame Stadium and an additional eighth
off-site home game airing in primetime each year. The landmark
relationship began in 1991.

“We are absolutely thrilled to be continuing our landmark agreement
with Notre Dame, the most storied brand in college sports,” said Dick
Ebersol, Chairman, NBC Universal, Sports & Olympics. “This new
deal, which will bring us to 25 years as partners, is great tribute to
the wonderful relationship that Ken Schanzer has built with the entire
Notre Dame community.”

Notre Dame President Father John I. Jenkins said: “For almost 20 years,
the innovative partnership between Notre Dame and NBC has been a
valuable relationship for both the University and the network, and we
are delighted that will be extended by another five years,” he said.
“Our fans and student-athletes have benefited, of course, but, most
importantly, it is the general student body that has realized the
greatest gains. In a collaboration unlike any other in higher
education, revenue derived from the NBC contract has provided millions
of dollars in financial aid to hundreds of deserving students at Notre
Dame, and we are pleased that this support to the academic mission of
the University will continue.”

Notre Dame head football coach Charlie Weis added: “I’m thrilled on two
levels to hear that Notre Dame will maintain its great relationship
with NBC. As the head football coach, it is very beneficial for the
program to have all of our home games broadcast into every living room
in the country for the foreseeable future. As an alumnus, it is great
to know that future students at Notre Dame will benefit from this
partnership in the form of need-based scholarships.”

The joint announcement was made today by Ebersol, Ken Schanzer,
President, NBC Sports; and Father Jenkins on a media conference call.
For a complete replay, dial 719-457-1820 and enter passcode 3584277.
Highlights follow:

EBERSOL ON THE PARTNERSHIP: “The announcement of our association with
Notre Dame back in 1990 was one of the great moments in the history of
NBC Sports so we’re obviously thrilled to be continuing this landmark
partnership with Notre Dame. Notre Dame, unquestionably, is one of the
premier brands that defines who we at NBC are things like the Olympics,
the NFL, the United States Open, and Notre Dame. And now to have this,
and guarantee we’ll have a partnership of at least a quarter of a

FATHER JENKINS ON NBC RELATIONSHIP: “The strength of this deal really
is about two institutions. I think what we appreciated so much is NBC’s
respect of Notre Dame as an institution. It’s not a short term deal.
It’s not a deal with a particular individual. It’s a deal with an
institution. That’s what makes it so enduring for a quarter of a
century we’re looking at.”

SCHANZER ON THE PARTNERSHIP: “It’s always been about more than
football. Notre Dame is the gold standard on so many levels, not just
in terms of the history of its football program, but in the elegance of
the institution, and the degree to which one can rely upon the fact
that the university and its representatives are always going to comport
themselves in ways that make you proud to be associated with them and
allow you to live in the reflected glory of that nobility. This is a
very, very special day for me. It’s the fifth deal we’ve made with
Notre Dame. My hope is that we’ll go on beyond 2015 when that day
arrives. At the end of the day this agreement is testimony to the
leadership of Father Jenkins at the university.”

FATHER JENKINS ON PRIMETIME GAMES: “We have scheduled teams who want to
play us at off-site venues because it’s as great for their program as
for ours. That’s how we were able to schedule these eight games.

“NBC has always been accommodating to us on that even though their
viewership increases as the game gets later. So we’ve stuck to that.
But with the off-site games, they’re off campus. So it doesn’t present
the problem of disrupting campus life and the academic activities on
campus. In fact, it’s easier for our fans to travel. If it’s at night,
they can travel during a Saturday. So this worked out well for both of
us. Again, it just shows the way NBC has accommodated us. Even though
their viewership would increase later, they accommodated our concerns
about on campus games. And the off-site games provide an opportunity to
have a primetime game broadcast by NBC.”

EBERSOL ON HOW NBC COVERS NOTRE DAME: “From the very beginning, Kenny
[Schanzer] and I made it clear back in ’91 to the producers and the
talent who started with it, and it’s still made clear to them, that
they are to deal with all of the issues and spare no punches.”

day for Notre Dame. First of all, our fans get to see eight games
broadcast across the nation into their living rooms. That’s wonderful
for our fans. Secondly, it’s very important that revenues we realize in
this deal go to not only support student athletes, but students who are
financially needy and will be enabled to go to Notre Dame who otherwise
would not be able to go to Notre Dame.”

Revenues from the NBC partnership have played a key role in Notre
Dame’s financial aid endowment since the start of the relationship in
1991. University officers decided then to use a portion of the football
television contract revenue for undergraduate scholarship endowment
(not athletic scholarships). To date, some 2,400 Notre Dame
undergraduate students have received nearly $26 million in aid.

The University also has committed NBC revenues to endow doctoral
fellowships in its Graduate School and MBA scholarships in its Mendoza
College of Business.

The revenue generated through the NBC relationship is a primary reason
why Forbes magazine has recognized the substantial financial
contributions made by Irish athletics to the University’s academic
enterprise. In a 2007 survey, Forbes reported that the Notre Dame
football program returns $21.1 million to academic initiatives, a total
that is more than the survey’s next five programs combined.

NBC has been televising Irish home games since 1991, and this marks the
fifth of a series of five-year agreements with Notre Dame. The original
agreement covered the 1991-95 seasons. The first five-year extension
(announced in 1994) covered 1996-2000, the second extension (announced
in May ’97) covered 2001-05, and the third extension (announced in Dec.
2003) covers 2005-10. By the conclusion of this latest extension, NBC
will have televised Notre Dame home football games for 25 consecutive

NBC’s schedule of Notre Dame home games in 2008 features dates against
San Diego State (Sept. 6), Michigan (Sept. 13), Purdue (Sept. 27),
Stanford (Oct. 4), Pittsburgh (Nov. 1) and Syracuse (Nov. 22).

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