Txtstation to enhance fan experience at Arena Bowl XXII

The Arena Football League and Txtstation unveiled their plans surrounding a
real time text messaging promotion for ArenaBowl XXII from New
Orleans, LA.

Fans will be able to interact live with the video board by sending a text
message from their mobile phone to 55333 and vote on who they think should be
the Totally Unlimited Virgin Mobile MVP of the Game. Within seconds their
vote will appear live on the screen, providing a fun and entertaining
experience for all. The results show up in real time as the percentages
move based on the responses coming in.

“Txtstation has a very unique niche in the mobile marketing space, their
customized graphics are broadcast quality and real time, and more importantly,
our fans love the interaction,” said Michael McNeil, Vice President of
National Sales for the Arena Football League.

“The Arena Football League approached us as they were looking for a real
time solution to help activate their new title sponsorship with Virgin
Mobile. Our unique capabilities allow the fans to interact with the
brand, increase participation, and open a one-to-one dialogue with the fans. We
jumped at the opportunity to work with the Arena Football
League,” said Michael Falato, Vice President of Sales and Business
Development for Txtstation.

Virgin Mobile ArenaBowl XXII will be played at New Orleans Arena on Sunday, July
27 3pm ET on ABC.

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