ESPN STAR Sports secures 2010 winter games and 2012 summer games

ESPN STAR Sports has
secured the exclusive non-standard television rights including cable &
satellite television from the International Olympic Committee for the Vancouver
2010 and London 2012 Olympic Games for 22 countries across the Indian
subcontinent and South East Asia.
ESPN STAR Sports will deliver coverage
of premier Olympic programming across cable & satellite television
platforms and simultaneous transmission on IPTV and Mobile TV to fans in 22
markets across Asia with over 200 hours of coverage for the London 2012 Olympic
Games and over 60 hours of coverage for the 2010 Winter Games to be held at Vancouver. In addition,
ESPN STAR Sports will also be broadcasting top class Olympic Games programming
showcasing golden moments from over 30,000 hours of Olympic Games archives
covering the history of the Olympic Games.
Manu Sawhney, Managing
Director, ESPN STAR Sports said, “We are extremely pleased to partner with the
International Olympic Committee. This is the first time that IOC has awarded
the rights to a pay TV platform across this the region and it is a testament to
our commitment of reaching out to a wide audience base across Asia with the
most interesting and compelling programming. We are committed to promote the
spirit of the Olympic Games and are delighted that our viewers can now be part
of the excitement as they watch, share and celebrate the 2010 Winter Games,
2012 Summer Games and additional Olympic Games programming on our platforms.”

IOC Executive Board Member Richard Carri n said,
“We are delighted to welcome ESPN STAR Sports to the Olympic Movement. Their
support will enable us to provide high quality coverage of the Vancouver and
London Games to Olympic fans and help to promote Olympic sports across the
region.”

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