Big Ten Network & Txtstation Launch New Partnership

The Big Ten Network and Txtstation have announced
their partnership by unveiling their plans surrounding a real-time
text-messaging promotion for the 2008-2009 academic year.

Viewers will be able to interact live with Big Ten Friday Night Tailgate
Presented by Nissan by sending a text message from their mobile phone. Pending
the necessary review and approval, the text message would then appear
on the screen, providing instant gratification to the viewer for playing a
role in the broadcast. In addition, the Big Ten Network will be utilizing
Txtstation’s real-time, broadcast-quality graphics solution to implement text
polling during its broadcasts.

“By implementing Txtstation’s text-to-screen and real-time text-polling
solutions, we’re able to allow fans to truly participate in our programming,”
said Michael Calderon, Director of New Media for the Big Ten Network. “Txtstation
was able to customize their application to be compatible with our existing
technology and ensure high-definition quality.”
“The Big Ten Network and Txtstation
are a perfect fit,” said Michael Falato, Vice President of Sales and Business
Development for Txtstation. “They were looking for new ways to engage
their viewers and we are always looking to align with a market leader. Our
unique, high-definition capabilities encourage participation, allow the fans to
interact with the brand, and subsequently, a one-to-one dialogue with the
viewers is created. Needless to say, we are very excited to have the
opportunity to work with the Big Ten Network.”

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