TNT Extends Agreements With Sponsors for NBA Studio Show

Turner Sports has extended its current partnerships with AutoTrader.com, Hyundai, Southwest Airlines, and T-Mobile as major sponsors of its NBA on TNT studio coverage for the 2008-09 NBA season. Additionally, each of the four partners will also sponsor the new NBA TV studio shows and will be featured on NBA.com.
The 2008-09 NBA season marks Turner’s 25th anniversary of NBA coverage and the inaugural year of Turner’s partnership with the NBA to operate the NBA Digital portfolio, which includes NBA TV, NBA.com,
NBA League Pass, WNBA.com, and NBADLeague.com.
“The prime value of the NBA brand is reflected in the overwhelming response by Autotrader.com, Hyundai, Southwest Airlines, and T-Mobile returning to TNT this season but also extending their partnerships to NBA TV and NBA.com,” says Jon Diament, EVP of Turner Sports ad sales and marketing. “Turner continues to create unique and meaningful multi-platform opportunities for our advertising partners to reach fans wherever they consume the NBA. The NBA portfolio is an extremely valuable marketing vehicle for power brands to target fans who are captivated by the league and its players. This is part of our continuing strategy to integrate and align advertisers into our coverage of the league and into a sport that is so passionately followed.”
For the third consecutive year, AutoTrader.com will serve as the presenting sponsor of TNT’s studio pre-game coverage. T-Mobile has returned as the presenting sponsor of the halftime show, and Southwest Airlines will continue to sponsor game-break segments. Hyundai will once again sponsor the Inside the NBA post-game show for the 10th consecutive year.
TNT’s opening night is Tuesday Oct. 28 with a doubleheader featuring the Cleveland Cavaliers @ Boston Celtics followed by the Portland Trail Blazers @ LA Lakers.

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