NFL Games Go Wireless
In the era of the 52-inch plasma television set, marketers at Sprint Nextel Corp. are banking on football fans to seek out a decidedly smaller viewing experience, the Wall Street Journal reports. For the first time Thursday, a National Football League game — the
Cleveland Browns vs. the Denver Broncos — will be broadcast on Sprint
mobile phones as part of the wireless company’s exclusive partnership
with the league.
Over the next seven weeks, Sprint will phone-cast the eight games that
are televised solely on the NFL Network, the league’s cable channel.
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