Move Networks, iStreamPlanet Offer Streaming Boost

By Ken Kerschbaumer

HD streaming is getting a boost as Move Networks is partnering with iStreamPlanet to couple Move Networks’ video services with iStreamPlanet’s feature-rich platform that adds in community tools like chat, sharing video, and more. “A lot of companies look to take technology and sell it, but we will leverage Move Networks and its use of Microsoft Silverlight technology with interactive services to provide a seamless service,” says Mio Babic, iStreamPlanet founder and CEO.

Both companies are visible in the sports world. iStreamPlanet provided a scalable backend architecture for the Olympic games while Move Networks has been responsible for streaming live video for ESPN360 (500 events in October alone) and the Masters golf tournament. Together, they expect to expand that reach.

“We want to bring revolutionary technologies to the sports world because sports content is very demanding in terms of bitrate,” says Babic. Move Networks technology offers “simulcoding,” the ability to simultaneously encode content for multiple bitrates without needing to re-encode content time and again.

Move Network has built templates based on Silveright’s cross-browser, multiplatform plug-in that speeds the content-delivery process. Those templates have been integrated into iStreamPlanet, providing a more cost-effective system for content creators to use.

“With the use of Silverlight, we can get content across different platforms,” says David Rice, Move Networks VP of marketing. “Internet video delivery is so dependent on available bandwidth or speed of the CPU, and we have a proven technology that can drive a quality viewing experience, and viewing drives revenues.”

iStreamPlanet’s new digital-asset-management system, iStreamDirector, offers content publishers the ability to find the ingest/transcoding, workflow, metadata, rights management, and playout/reporting features that best meet the user’s needs.

“Right now, users want to communicate with others around a video,” adds Babic. “They want to rate videos, shop, or do commerce.”

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