DirecTV HOTPASS Goes Cold

By Ken Kerschbaumer

DirecTV’s NASCAR HOTPASS subscription service has gone cold, and DirecTV has decided to discontinue the service that gave NASCAR fans a chance to watch entire races from the in-car perspective and more via 10 TV channels of content.

Both organizations are investigating a new free service for the 2009, but, at this time, it appears that DirecTV will no longer rent three production vehicles to build the product in the compound. The core of the DirecTV production was a truck that had separate production pods allowing personnel to sit and produce each channel’s in-car and audio coverage. Last year, the service made the leap to HD.