Txtstation, Alltel Move Into College Market
Wireless and Txtstation are expanding their existing relationship to cover 10 Alltel-sponsored basketball properties. The two parties recently concluded a four-month
football campaign involving an in-venue text-messaging feature across five
college and two NFL properties. Alltel Wireless will continue to leverage Txtstation’s interactive mobile
campaign capabilities at all remaining home basketball games for the University of Arizona,
University of Florida,
University of Montana, North
Carolina State University, University of
Nebraska, South Dakota State
University, the University of South Florida, and the University of Virginia.
The first text feature, titled the “Alltel Fan Poll,” will pose a compelling question to fans attending the game and ask them to weigh in with their opinions. The second feature will promote the national “My Circle Hoops Getaway sweepstakes.” At each home game, fans will be able to interact with the Videotron feature by sending a text message from their wireless phone. Within seconds, votes will appear live on the screen, causing the percentages to change and providing a fun and entertaining experience for all.
“Txtstation has delivered a customized in-game feature that lives true to our brand positioning and meets our activation goals,” says Samira Zebian, director of marketing sponsorships for Alltel Wireless.” We look forward to continuing the Alltel Fan Poll through the basketball season to give fans an easy and fun way to vote on hot topics directly from their wireless phone.”
Says Michael Falato, VP of sales and business development for Txtstation, “Our relationship with Alltel has been tremendous. They understand the passion of fans, and they understand how our real-time solutions can help elevate their brand in a meaningful manner. Our capabilities have proven to increase participation, aid in database collection, and create a one-to-one dialogue with fans.”