Tiger Woods’ Return to Stroke-Play Drives 123% Increase for Online Video Streaming on PGATOUR.COM

continued its success of online video streaming by recording a 123% increase of live video streams
for its first LIVE@
event of the season compared with last year’s
first LIVE@ event, the 2008 Buick Invitational. The streaming was for
Round One of the World Golf
Championships – CA Championship in Doral, FL, on Thursday March 12.

Covering Tiger Woods’ first
stroke-play tournament since returning from a nine-month layoff, PGATour.com also
enjoyed a 20% increase in daily
unique users (610,000) and page
views increased by 24% to more than 16.4 million. The event’s LIVE@ coverage features live
streaming of the first hole
until all golfers finish, before moving coverage to the 18th hole.

PGATour.com will
also stream LIVE@ coverage of the event during Round Three (Saturday March 14)
from 8:30 a.m. to 6 p.m. ET and Round 4 (Sunday March 15) from 9:30 a.m. to 7 p.m. ET.

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