CBS College Sports Stays on Broadway
CBS College Sports Network reached a new multiyear deal with Broadway Systems for use of its software platform to help manage its advertising business.
Broadway has worked with the network on tasks including deeper program management for classifying program content and specialized master control interfaces.
Broadway’s Traffic and Billing module was installed at CSTV when it launched in 2003. CBS acquired CSTV in January 2006 and rebranded it as CBS College Sports Network in March 2008.