Universal Sports, NBC Sports Strike Long-Term IAAF Pact

Universal Sports and NBC Sports reached a long-term pact with the International Association of Athletics Federations and its commercial partner, Dentsu, for broadcast rights to all major IAAF World Athletics Series track-and-field events from 2010-15, including the IAAF World Championships in Athletics in 2011, 2013, and 2015.

The agreement is an extension of the existing relationship between the four parties that covers this year’s IAAF World Championships in Athletics in Berlin.

NBC and Universal Sports say they will make the events available on multiple platforms, with most covered live and same-day on their networks, starting with a total of more than 130 hours of coverage in 2009.

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