ESPN STAR Sports Deploys Pilat’s IBMS
ESPN STAR Sports used Pilat Media’s Integrated Broadcast Management System to re-engineer its entire broadcasting-sales operation. Pilat’s IBMS features integration of program acquisition, content management, airtime planning and scheduling, advertising sales, and media trafficking, as well as delivering value-added functionality for live sports programming.
Pilat develops, markets, and supports business-management software solutions for content and service providers in the media industry.
ESPN STAR Sports offers 17 networks of sports programming to more than 310 million viewers throughout Asia.