Lange Named Executive Director of SMPTE
Barbara H. Lange has been selected as the new executive director of the Society of Motion Picture and Television Engineers (SMPTE) and will officially undertake her new role on Jan. 20.
Lange arrives at SMPTE after serving as staff director of product management and business development for the Institute of Electrical and Electronic Engineers (IEEE), the world’s largest technical association. She was responsible for managing IEEE’s online subscription products which created revenues in excess of $150 million.
“We are thrilled to have a professional of Barbara’s standing and experience join the SMPTE team,” said Ken Fuller, SMPTE president. “Barbara’s vision and proven effectiveness in creating new revenue- generation opportunities and growing membership will stand us in good stead as we execute our strategic plan for aggressive and successful growth – particularly as the applications and markets for motion-imaging technologies expand and proliferate.”
Lange will be responsible for managing SMPTE business development, operations and marketing activities; advancing the organization’s charter as the global leader of technical standards and practices for the motion-imaging industry; increasing overall organization revenue and targeting new investment opportunities; and recruiting new members. She will report directly to the SMPTE Board of Governors through the SMPTE Executive Committee.