3D Ads on the Horizon?

ESPN in 3D…DirecTV in 3D…Avatar in 3D…So what about Advertising in 3D? Now that the technology for 3D TV is quickly approaching, advertisers are already trying to figure out the best ways to exploit it and just how 3D ad production will work.

Advertising Age tracked down tracked down experts to find out the essentials on 3D ad production and get those burning questions answered.

For the full story, click here.

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