Pix Mix Uses Quantel Pablo to Deliver One of Europe’s First 3D Commercials
Lisbon production and post house Pix Mix used a Stereo3D-equipped Quantel Pablo to finish one of the first live action Stereo3D commercials in Europe. The commercial was completed in time to be shown alongside recently released Stereo3D films, such as Avatar, in cinemas throughout Portugal. The 1:20 commercial was produced for Lactogal to promote its Mimosa dairy brand.
Shooting took place at the Nova Imagem studios in Lisbon last December. Stereo3D picture post production was then carried out at Pix Mix on a Quantel Pablo by Editor Jonathan Karlsson, who also handled the compositing of 3D-generated stereoscopic elements and animations created by Tiago Castro.
Throughout 2009, our team has paid special attention to the developments of Stereo3D in its global expression…All these pointed to the same direction – Stereo3D was rapidly becoming a dream come true. Obviously, the advertising industry could not be left behind in this overwhelming trend,” says Isabel Santos, Pix MIx Managing Director “This was one of the toughest and riskiest challenges for our team…but working with great Stereo3D consultants and the privilege of using state-of-the-art tools like the Quantel Pablo technology, indeed made us feel more confident, our task less painful and the procedures much smoother.”