Daktronics’ Mobile-to-Screen Service Allows Fans to Get in the Game
Daktronics has unveiled a new internet-based mobile marketing solution that provides mobile interactivity for sports fans, including text-to-screen, picture-to-screen, text-to-vote, text-to-win, trivia and quizzes, security communications, and crowd sourcing capabilities.
“Daktronics is offering a fully functional platform for mobile marketing, comparable feature for feature with any other provider out there,” says Jon Grann, Daktronics Product Manager. “The Daktronics advantage is direct knowledge of how to best integrate that capability with Daktronics display systems. With the recent launch of the new Show Control system, we’ll be able to offer an even higher level of integration and simplified use. Daktronics can also scale the system to make mobile texting features accessible to any sized venue or organization. Virtually no time is needed to create and deliver interactive content to your audience.”
Text-to-screen and picture-to-screen functionality allows fans to text their personal message or send a photo to the scoreboard control room for immediate display on a large screen video board and other other displays within a digital media network within the venue. Text-to-vote services allow mobile users to participate in a vote, poll or survey by selecting a choice from multiple options. The results can be displayed on in-venue screens nearly instantly. Text-to-win allows for in-venue contests for giveaways like seat upgrades, team merchandise and tickets for upcoming games and events.
Crowd sourcing allows users to ask fans questions and get immediate feedback and insight from them. This feature is an inexpensive way to conduct market research when and where fans are most likely to provide feedback. Data can be filtered and exported for review and further action.
The Daktronics texting service is currently available throughout the U.S.