NBC Uses the Olympics to Test Measures of New Media

By Michael Silbergleid

The Wall Street Journal reports that with an estimated 185 million unique viewers, the Olympics provide a unique audience microcosm. NBC believes the huge audience will be particularly useful for measuring new-media consumption habits and trends.

The complete story is here, but you will need a subscribtion to WSJ.com once it archives: http://online.wsj.com/article/SB10001424052748704337004575059231966605658.html?mod=googlenews_wsj