Vancouver 2010: NBC Continues Ratings Dominance Through Day Four
Story Highlights
NBC continued its ratings dominance with the Vancouver Games on Monday, bringing in 25.2 million viewers in primetime. The evening telecast averaged a 14.2 rating/22 share, which is up from a 12.8/19 for the first Monday night of the Torino Winter Olympics in 2006.
Overall, NBC’s ratings are now up 15% from 2006, averaging a 15.1/25 compared to a 13.1/21 in 2006. In terms of total audience, Vancouver has averaged a total of 27.9 million primetime viewer, up 25% from Torino’s 22.4 million average after four days.
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