“NBCOlympics.com on MSN” Lands 177.4 Million Page Views
Through the first weekend, “NBCOlympics.com on MSN” has generated more than 177.4 million page views, five times and 414 percent more than Yahoo’s Olympic site (34.5 million page views). And, visitors to NBCOlympics.com spend more time on the site and view more pages than visitors to Yahoo’s Olympics site.
On average, visitors to NBCOlympics.com spend 8.2 minutes per visit, 64 percent more than the five minutes on average for Yahoo users, and visitors to NBC’s Olympics website average 27.5 pages per visit, more than seven times Yahoo’s 3.8 average pages per visitor.
Additional digital highlights include:
· The 177.4 million page views for NBCOlympics.com for the week ending Feb. 14, 2010 is 126 million more page views (up 244 percent) for the comparable time for the 2006 Winter Games (Feb. 6 – Feb. 12, 2006).
· There have been 6.5 million unique visitors to NBCOlympics.com from Feb. 6 – Feb. 12, 2010 (only including three days of the actual Olympics), according to data released today by ComScore. That places NBC’s Olympics website second behind Yahoo’s Olympic section (9.2 million unique visitors) and well ahead of the third place Olympic site of AOL (1.2 million).
· Since the beginning of the Vancouver Olympic Winter Games on Friday, Feb 12, NBCOlympics.com has seen 13.7 million video streams serving nearly 800,000 hours of video, nearly 11 million more (up 372 percent) from the first six days of the 2006 Winter Games.
*NOTE: Data released by ComScore today includes only three days of the Vancouver Olympics as well as four days of non-Olympics activity. NBCOlympics.com is an Olympics specific website.