NBC Defends Its Olympic Strategy

Each morning here at 7:30, inside a compound at the International Broadcasting Center roughly the size of Belarus, NBC Olympics Chairman Dick Ebersol gathers a small flock of his key lieutenants to discuss contingency plans and every possible scenario for that day’s coverage. Along with everything else on the agenda for the tired executives and producers, Ebserol preaches one mantra:

Protect the primetime show.

“It’s no secret: the primetime show is the flagship” said David Neal, the executive vice president of NBC Olympics. “That show has to be protected. That show has to be compelling every night. That is the mother ship, and we have to maintain it as an attractive vehicle no matter what.”

Read the full Sports Illustrated story here.

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