Indian TV, Film Execs Get Glimpse of Quantel’s 3D Technology at Mumbai Event
In a Mumbai event organized jointly by the British Deputy High Commission and Quantel on March 9, more than 100 VIPs from the Indian film and TV industries were presented with demonstrations highlighting the creative and business potential of 3D technology.
The event included exhibitions displaying the same Quantel Pablo 3D postproduction technology that delivered ‘Avatar’. Quantel had both a cinema projection screen and consumer Stereo3D television sets at the event to demonstrate the point.
Quantel CEO Ray Cross also discussed the business side of 3D, and how it represents a unique opportunity for the film and television industries to offer consumers a great new choice alongside the proliferating media and entertainment choices available today.
“When we think of Stereo3D, many people still think of flimsy cardboard red/green glasses, things flying out screens and bad headaches,” says Cross. “But 3D is very far from that now! Thanks to digital technology and the work of pioneering companies such as Quantel, 3D today is a completely immersive, enjoyable experience where the viewer becomes almost one with the scene. And it works equally as well on a home television screen as it does in the movie theatre.”
Headlining the event was the guest of honor, Prince Andrew, Duke of York, the UK’s Special Representative for International Trade and Investment.
“It’s great to see a British company at the forefront of the next wave in movie and broadcast technology,” said Prince Andrew. “Quantel has already won a number of Queen’s Awards and I’m delighted to see that innovation continues to drive the company.”