Sony To Highlight 3D Masters Coverage at NAB

Following the highly-anticipated 3D production of The Masters from April 7-11, the production’s official sponsor, Sony Electronics, will showcase the 3D footage at the 2010 NAB Show in Las Vegas, which opens on April 12.

Sony will provide the cameras and switchers for the 3D production at Augusta National Golf Club in Augusta, GA, as well as 3D viewing suites at the event. Sony is also currently making arrangements with Comcast, which will carry the 3D broadcasts for free on its cable systems, to set up public viewing areas around the country.

According to Broadcasting & Cable, Sony is also looking into displaying some live action from The Masters during its pre-show press conference on Sunday afternoon, which will take place just as the leaders will likely be hitting the back-nine holes at Augusta.

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