CSN Philadelphia Inks Deal to Televise Philadelphia International Cycling Championship
Pro Cycling Tour, organizer of the TD Bank Philadelphia International Cycling Championship, and Comcast SportsNet Philadelphia have agreed to a three-year media partnership to provide live race-day coverage and comprehensive coverage around the race.
The 2010 race, scheduled for June 6, will air live on CSN Philadelphia from 12 to 3:30 p.m. in the Philadelphia region. The network will also provide a live simulcast of the final 90 minutes of the race on Versus, which is the exclusive television carrier of the Tour de France in the U.S.
“Joining forces with Comcast SportsNet and VERSUS is a huge opportunity for cycling fans in Philadelphia and across the country to follow the drama and excitement of this unique event,” says David Chauner, president, Pro Cycling Tour. “Our athletes and sponsors will benefit from the greatly expanded audience of sports fans that this media partnership will deliver.”
In addition to live race coverage, the network will preview and promote the race with features and insider commentary on air and online at CSNPhilly.com. Other coverage will include a 30-minute pre-race special airing the week before the race and regular segments on SportsNite.
“We are proud to be working with Pro Cycling Tour to provide coverage that helps grow this Philadelphia sports institution,” says Brian Monihan, SVP and GM, CSN Philadelphia. “The race attracts a passionate audience and we look forward to serving existing fans and attracting new followers with top quality production and insight into the world of professional cycling.”
CSN Philadelphia’s race programming will include coverage from multiple motorcycle- and helicopter-mounted cameras, fixed camera locations at key course junctures, and other broadcast elements.
Comcast SportsNet networks serving other markets, including CSN Bay Area, CSN Chicago, CSN Mid-Atlantic, CSN New England and CSN Southeast, will air encore coverage of the race following its conclusion.
The Philadelphia race was first held in 1985 and is America’s top international cycling classic. The race is one of the most prestigious one-day cycling races outside of Europe. TD Bank will continue as title sponsor of the 2010 event and KYW 1060 returns as the event’s official radio station.
The TD Bank Philadelphia International Cycling Championships is a 156-mile men’s professional road race that typically draws some 300,000 spectators around a 14-mile circuit that links Philadelphia’s majestic Benjamin Franklin Parkway with the hillside neighborhood of Manayunk where fans congregate on the challenging, steep-pitched Manayunk Wall. Race day also includes the Liberty Classic, featuring the world’s top professional women’s teams on the same 14-mile circuit.