Okaro Leaves ESPN To Join Bloomberg Multimedia

Bloomberg L.P. has named Oke Okaro global head of mobile for the Bloomberg Multimedia Group. Okaro will oversee all aspects of Bloomberg’s consumer-facing mobile business including the development of new mobile products and building commercial partnerships with content distributors, wireless carriers and other industry participants.

Okaro will report to Bloomberg Multimedia CEO Andy Lack. “We’re very excited to welcome Oke to this new role at Bloomberg,” says Andy Lack, CEO of Bloomberg Multimedia. “Oke’s expertise and vision will be invaluable as we expand our strategy of delivering first rate multimedia content across every screen, from the Web to television to mobile devices of today and the future.”

“I’m thrilled and honored to be part of Bloomberg’s growing Multimedia business,” says Okaro. “Mobile presents a unique opportunity for us to deliver business and financial news and information on a convenient, interactive platform that truly moves with the consumer.”

Okaro joins Bloomberg from ESPN, where he served as Vice President of Mobile, having first joined in 2004 as the third member of ESPN’s mobile group. Under Okaro’s leadership, ESPN become the leader in mobile sports, offering the number one mobile Web site for sports, the number one alerts service for sports, the number one iPhone app for sports and the number one video service for sports.

Prior to joining ESPN, Okaro worked as a consultant at Riverview Ventures, a business and product development consulting firm. He has served as strategy consultant in the media and telecoms practice at PricewaterhouseCoopers and as a senior trading systems software engineer at RBS Greenwich Capital. Okaro received an MBA from The Wharton School at the University of Pennsylvania and a BS in Computer Science from the University of Hertfordshire, England.

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